ABOUT

My name is Christina Vu, many call me Vu or Skina.  

I currently serve as the Vice President of Integrated Marketing at Caruso, where I lead the charge in shaping the creative and strategic vision for a portfolio of 14 dynamic properties. Each day brings fresh opportunities to tackle evolving challenges and deliver impactful results for an ever-growing array of initiatives. This portfolio showcases some of the standout creative direction, strategic thinking, and innovative work I’ve had the privilege to produce.

I specialize in crafting bespoke marketing campaigns and integrated brand strategies that seamlessly blend storytelling, cutting-edge technology, and innovative community activations. My expertise lies in driving meaningful engagement for fashion, beauty, food & beverage, and luxury lifestyle destinations, both online and offline. By designing robust marketing strategies that authentically tell a brand’s story through custom content, elevated creative assets, and user-driven activations, I help increase awareness, build passionate brand advocates, and captivate target audiences.

With experience in both start-up and corporate environments, I’m a dynamic communicator and collaborator who thrives on bringing ideas to life, whether building brands from the ground up or elevating established presences. I’ve had the privilege of shaping the marketing vision for esteemed names like Waldorf Astoria Hotels & Resorts, Peninsula Hotels, Vince, Theory, and Ian Schrager’s luxury lifestyle brand, EDITION.

I’m passionate about transforming ideas into bold, unforgettable visuals that elevate brands and create measurable impact. My approach is rooted in digital innovation, thoughtful design, and strategic branding, ensuring every project goes beyond aesthetics to deliver tangible results. Whether it’s building brand loyalty, driving engagement, or sparking meaningful connections, I craft tools that inspire action and achieve lasting success. By blending creativity with a focus on outcomes, I aim to make every design not just memorable but a catalyst for growth and transformation.

Thanks for visiting,