RESUME

CHRISTINA VU
hello@skinavu.com | 714.580.5562

EXPERIENCE

Caruso
Vice President of Integrated Marketing
01/22 – Present

Oversee holistic marketing strategy across a portfolio of 14 premier lifestyle properties, integrating brand and performance marketing to drive demand, conversion, and retention.
Manage a $10M+ annual budget across digital, CRM, paid media, PR, and influencer channels, ensuring execution aligns with revenue goals and is optimized for measurable ROI.
Partner closely with leasing, revenue, and operations teams to ensure property-level plans ladder up to commercial objectives, leveraging guest segmentation, demand periods, and cross-functional collaboration.
Lead campaign execution and performance tracking across all initiatives, including loyalty, upsell, and digital programs, providing clear visibility and insights to executive leadership.
Develop and execute loyalty-driving strategies, including the successful rollout and expansion of Caruso Signature, a proprietary loyalty program with now over 50,000 members.
Analyze performance data and consumer behavior to refine strategy, enhance guest experience, and inform future marketing investments.
Champion innovation across all marketing channels, piloting new technologies and platforms to enhance campaign effectiveness and guest experience.

The Peninsula Beverly Hills
Director of Brand Marketing & Digital
12/20 – 01/22

Spearheaded the development of annual marketing plans and budgets, ensuring alignment with strategic goals and maximizing ROI across all initiatives.
Partnered cross-functionally with operations, sales, and executive teams to align marketing initiatives with broader business objectives and revenue-driving goals.
Managed high-profile brand partnerships and local collaborations, extending brand reach while maintaining authenticity and relevance within the community.
Drove strategic positioning and impactful activations of hotel, restaurant, and bar offerings in the local market, creating memorable experiences that build strong community connections.
Leveraged consumer insights, campaign performance data, and market trends to continuously refine marketing strategies and enhance guest engagement.

The West Hollywood EDITION
Director of Marketing
03/19 – 11/20

Crafted & executed a comprehensive marketing and communications strategy for the successful opening of the hotel, restaurants, spa, and nightlife venues, driving immediate brand recognition.
Built the foundational marketing infrastructure, including brand voice, digital presence, social strategy, and PR roadmap to support both launch and long-term growth.
Managed & optimized the opening and operational marketing budget of $3M+, ensuring resources were allocated efficiently to deliver maximum impact across paid, earned, and owned channels.
Designed the full-scale operating marketing plan post-launch, transitioning from grand opening tactics to sustained engagement strategies across the hotel’s key revenue-driving departments.
Led editorial, digital, and creative initiatives, overseeing dynamic activations that engaged audiences and amplified brand presence across multiple channels.
Collaborated cross-functionally with sales, F&B, spa, and events teams to align marketing efforts with revenue goals, driving occupancy, covers, and guest loyalty.

Waldorf Astoria Beverly Hills
Marketing Manager
04/17 – 03/19

Spearheaded all marketing strategies for the opening of Waldorf Astoria Beverly Hills, marking the first new luxury hotel to debut in Beverly Hills in over 20 years, establishing it as an iconic destination.
Collaborated closely with Hilton’s corporate teams to reposition and rebrand the Waldorf Astoria Hotels & Resorts portfolio, ensuring alignment across global brand standards and property-level execution.
Oversaw all cross-channel communications, including paid media, digital, PR, and social, and led the implementation of the updated brand identity.
Helped define market segmentation, go-to-market strategy, and campaign tactics tailored to the Beverly Hills luxury traveler, driving awareness and occupancy in a competitive market.
Developed and executed performance measurement strategies, managing all reporting and analytics tied to hotel KPIs including bookings, revenue, and digital engagement.
Partnered with F&B, spa, and event teams to develop targeted marketing plans that supported key revenue streams and guest acquisition.

CVCA | Cynthia Vincent Creative Agency
Marketing Director
09/15 – 04/17

Led brand & e-commerce development for luxury fashion brands, driving digital growth and enhancing online presence.
Established & maintained a strong, strategic foundation for each brand’s digital presence, ensuring alignment with overall business objectives and market trends.
Curated annual business plans and launch strategies for new product introductions, positioning brands for maximum visibility and success in the market.
Spearheaded influencer seeding and media planning initiatives, building powerful partnerships that elevated brand awareness and drove engagement.

Three Dots LLC
Director, Marketing & Creative
06/15 – 07/16

Managed & implemented art direction for campaign & e-commerce photoshoots
Created social media content resulting in 641% increase in post clicks & 250% increase in engagement
Directed all print, digital, and creative initiatives
Produced marketing events: concept to execution
Developed strategies to increase traffic to e-commerce by 210%

EDUCATION

California State University Long Beach
Long Beach, CA
Bachelor Degree: Family & Consumer Sciences; Fashion Merchandising
President’s Honor List

SKILLS