WALDORF ASTORIA BEVERLY HILLS
Spearheaded the opening marketing strategy for the flagship Waldorf Astoria Beverly Hills during Hilton’s global rebrand of Waldorf Astoria Hotels & Resorts, shaping the property’s branding and creative narrative to reflect the brand’s modern expression of luxury. Led creative storytelling, experiential launch programming, strategic partnerships, and high-impact press moments that redefined the brand’s contemporary legacy on the West Coast.
The Ultimate in Luxury Comes to Southern California's Most Prestigious Address
As the debut West Coast hotel of the brand, Waldorf Astoria Beverly Hills left nothing to chance in making a lasting first impression. The hotel’s dining program was curated by heralded chef Jean-Georges Vongerichten, the La Prairie spa is exclusive to L.A. and stunning interiors were designed by famed French designer Pierre-Yves Rochon.
A nod to Hollywood’s golden era, the hotel — built by architectural firms Perkins+Will and Gensler — is art deco modern. A new build to the tune of $200 million, the property glows with sparkling splendor in every detail — from the ornate, crystal chandelier in the lobby to the golden geometric accents of your bathroom’s flooring.
Where the iconic Trader Vic’s restaurant stood for more than a half-century at Santa Monica and Wilshire boulevards, Waldorf Astoria Beverly Hills is poised to be the new awards season favorite hot spot. Adjacent to The Beverly Hilton (where the Golden Globes are held), it’s within a 10-minute walk to L.A.’s most luxurious shopping district, including Rodeo Drive. At 12 stories high, the Waldorf is one of the tallest buildings in Beverly Hills and affords unique cityscape views from every room.
